Customising Lanyards

Customised lanyards have become a very popular method of advertising all over the world. The important thing to take care of is how you should go about customising the products you wish to provide your potential customers with.

There are a number of ways to customise your promotional lanyards so they make a lasting impression on your potential customers. The image or words used for customisation should be relevant to the brand you are promoting; the idea should be clear, they should have high recall value and you should be clear about your target audience. (Doesn’t make much sense distributing cigarette lighters with your logo on them at a ‘No Smoking’ rally, does it?)

Depending on the type of business you have and the market you wish to target, there are many options for you to put on the lanyards you want to customise. These include:

Name – Just put the name of your company on the lanyards. It is sure to be an effective way of identifying, intriguing and/or potentially attracting customers.

Logo – ‘A picture speaks a thousand words.’ If you believe in this adage, put your company logo or any identifying image on the customised lanyard and you are sure to grab some attention.

Slogan – ‘Brevity is the soul of wit.’ Be witty and get a slogan printed on your customised lanyard. This is one of the sure fire ways of attracting customers.

Contact details – Want customers to make a beeline for your office after having a look at your promotional lanyards? Get your contact details printed and you are sure to get some inquiries.

You do not need to restrict yourself to any one of these options. Go ahead and mix and match. Put on your name and slogan, or logo, and contact details. Whatever you think would make most impact should be tried out. You get a blank slate. Express yourself!

Feel free to contact us should you require further advice.